Apple pencil is a great gadget for effective graphical sketching and illustrations on your iOS devices. With the enormous advanced features, it’s price range gets quite high.
Along comes the debate about whether the Apple pencil is overpriced and it’s worth the expense. I am here to clarify.
Read the article thoroughly as I justify reasons for highly-priced Apple Pencils.
Let’s start!
Why Are Apple Pencils So Expensive?
Apple Pencils are so expensive mainly because of Apple’s brand value. Apple is famous for launching quality but pricey products in the market. Being designed and produced by Apple, the Apple Pencil ensures top-notch features, durability and enhanced in-hand experience that boosts its cost.
There are several more key aspects you should know about to get the exact idea of why the price is abundantly high. Let’s briefly discuss them below.
Here are the reasons why an Apple Pencil is costed highly:
1. Apple’s Brand Value
Apple is a renowned tech brand, and its products offer the best service to users. Over time, it has successfully gained the trust of regular users, and the brand value increased proportionally.
Eventually, the price of Apple products rose with it’s brand value. Naturally, people have gotten used to spending tons of dollars on Apple products, and it’s no different for the Apple Pencil.
For example, Apple sells the Apple Pencil 2 in stores for around $130, which is more expensive than other similar styluses on the market today.
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2. Research and Development
Apple never disappoints its customers when it comes to launching new technologies and easily helps the customers adapt to new changes. Apple spends a significant amount on its R&D department to make this happen.
Apple gathers the best of the best talents from around the earth for research purposes. The researchers carefully generate new ideas to present to the users, which further pass through keen observation to ensure optimum success.
This results in a flat side and sanded design, which improves the device’s texture and in-hand feel. After all the research and product development, the sample is released to Apple stores worldwide for user feedback.
This feedback is analyzed, and updates are released whenever there is some negative feedback. If there are no issues found, the products are set up for mass production.
All these haptic procedures take months of time, and to compensate; the price is set higher for all apple products, including the Apple Pencil.
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3. Raw Materials & Manufacturing
The raw materials used in Apple Pensil’s production are quite costly. Improved quality and high standards are maintained during production.
Using good raw materials is important for enhancing a product’s quality. In the Apple stylus case, quality materials used include aluminum, thermoplastic, gold, quartzite, copper, silicon, and high-grade plastics. All of these materials accumulate a high price.
After that comes the manufacturing process. Huge machines are involved in manufacturing processes that require trained workers. All of this machinery consumes fuels and heavy electric supply, which results in extra cost.
Plus, laborers and engineers play the most vital role in operating these machines. This costs the company extra to hire skillful people, which eventually adds to the final price of Apple Pencils.
4. Standout Features
Apple Pencil is one of the finest digital art, graphics, and writing inventions that have wrecked the competition for all other electrical Pencils in the market. It has unique and versatile features that can accomplish a lot of tasks effectively.
The major advantage of these pencils is that you can write in your handwriting and draw small icons and complex shapes. The most professional stylus users can perfectly paint and draw human portraits and natural scenarios.
Precise, effective, additional features and better results are responsible for the cost set so high by Apple.
Here are the unique features provided by the Apple Pencil:
Comfortable Hand-Feel
The in-hand feel of the Apple Pencil is so firm and flat that it doesn’t fall off your fingers.
Also, it comes with a matte look, unlike the previous ones with glossy plastic.
The in-hand feel you get when you hold this device is so comfortable that it’s fully worth the extra penny.
Double Tap
If you double-tap the Pencil tip while using Photoshop or any other digital art application, it will switch back to the last tool you used. This comes really handy when you want to complete any task fastly.
This double-tapping is significantly improved from the previous edition of the Apple Pencil, so the price slightly increased.
Palm Rejection Feature
Apple introduced this feature to write and sketch comfortably. Due to this feature, when the Pencil is connected to the iPad or iPhone, it will not recognize your fingertip or hand but will respond to the Pencil tip.
So there is no chance for unintended finger or palm response that will ruin your art.
Pressure Sensitive
When drawing or writing on an iPad, a pressure-sensitive feature is activated to adjust the thickness and thinness of a line or strokes.
Apple introduced such pressure sensitivity levels to measure the pressure applied to the Pencil so that the drawings can be made as realistic as possible.
Tilt Sensitivity
Apple pencils work on the same mechanism as any other digital pencil. If you want to apply the shade, you have to hold it to the side and press the side of the tip.
The pencil is always familiar with its general orientation and recognizes the location where it is tilted from. So you get a perfect shape and shade every time.
Low Latency
Apple Pencil latency is only 9ms. It provides that there will be no lag or delay between the movement of the Pencil and the outcome on the screen.
It’s low latency is what makes it effective while working on any digital project.
Precision
Accuracy and precision are the major features that make Apple Pencils worth purchasing.
There are almost zero offset issues where the pencil is placed on the screen.
Seamless Compatibility
The Apple pencil works accurately with any device that supports an external stylus. So, you can use an iPad, iPhone, Mac and other Android devices with the Apple Pencil with ease.
Durability
Apple products are made extremely durable. Though the durability factor of the Apple first-generation Pencil was not up to the mark, the second generation has improved a lot since then.
The body Apple offers is protective and made of suitable materials that add cost to the overall pricing. The pencil tip has a long life and performs well without any major issues as well.
They are also replaceable, and you can replace them from Apple’s official store. All of these make the Apple product durable, and its price is higher.
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5. Advertising/ Marketing Costs
High expenses in the advertising and marketing sector of Apple are another prime reason its products become too pricey.
A survey showed that Apple is in the top 15 companies that spend the most dollars to show up in ads.
Apple’s marketing strategy always tries to attract consumers by highlighting its most advanced features that standouts over other competitor brands. The most advertised feature is the high security and privacy that Apple promise for each of its products.
The campaign highlight how users can lose their personal data, such as emails, pictures, contacts, messages, etc, due to poor security measures, and Apple ensure that they will never let it happen.
With cybercrime on an all-time rise, the marketing campaign educates people about keeping user data safe with Apple’s privacy features. Such high stake marketing takes are a lot of expert employees and deliberate implementations.
Thus, Apple products, including the Apple Pencil, are set at a higher price.
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6. Transportation And Distribution
The raw materials to make the Apple pencil are gathered from all over the world. Best of the best materials are used from the stylus. Some are transported by ships, trains and planes.
Again, Apple being a global brand, its products need to be distributed all over the globe to reach its sustainable customers. Supply-chain and distribution factors are involved in large numbers to handle all these operations to be carried out carefully.
All these processes require a lot of money, so the price of the Apple pencil increases.
7. Higher Duties And Regional Taxes
Depending on your region, the Apple Pencil may be more expensive than the prices listed on Apple’s website. It’s due to shipping items across the globe, which adds import taxes—raising the Apple Pencil’s price.
Moreover, governments of some countries also impose regional taxes that can make Apple Pencils more costly.
FAQs
Is there anything cheaper than an Apple Pencil?
The Adonit Mark is a cheap alternative to the Apple Pencil. It works seamlessly with any tablet, smartphone, or touchscreen device.
How long will the Apple Pencil tip last?
Apple Pencil tip last for approximately two years.
What is a good apple pencil alternative?
The best Apple Pencil alternatives are Logitech Crayon and Adonit Note+.
Final Thoughts
Apple never fails to deliver reliable products. Ensuring the proper quality requires months of research, manufacturing and marketing— thus, increasing the overall price and the Apple Pencil is no exception.
Hopefully, you find this article helpful. For further queries, feel free to comment down below.
